diff --git a/Makefile b/Makefile
index 7e292b4a5..9f207ac81 100644
--- a/Makefile
+++ b/Makefile
@@ -120,11 +120,7 @@ container-name:
 
 push: .push-$(DOTFILE_IMAGE) push-name
 .push-$(DOTFILE_IMAGE): .container-$(DOTFILE_IMAGE)
-ifeq ($(findstring gcr.io,$(REGISTRY)),gcr.io)
-	@gcloud docker -- push $(IMAGE):$(VERSION)
-else
 	@docker push $(IMAGE):$(VERSION)
-endif
 	@docker images -q $(IMAGE):$(VERSION) > $@
 
 push-name: