diff --git a/data/announcements/scheduled.yaml b/data/announcements/scheduled.yaml
index eca320cc88..831ad1ebb6 100644
--- a/data/announcements/scheduled.yaml
+++ b/data/announcements/scheduled.yaml
@@ -71,4 +71,26 @@ announcements:
KubeCon + CloudNativeCon EU 2021 virtual.
message: |
4 days of incredible opportunities to collaborate, learn + share with the entire community!
- May 4 - May 7, 2021.
\ No newline at end of file
+ May 4 - May 7, 2021.
+
+- name: Kubecon 2021 NA
+ startTime: 2021-10-01T00:00:00
+ endTime: 2021-10-16T01:00:00
+ style: "background: linear-gradient(90deg, rgb(7, 132, 111) 0%, rgb(54, 214, 183) 100%)"
+ title: |
+
+ KubeCon + CloudNativeCon North America 2021 Los Angeles, California + Virtual.
+ message: |
+ 5 days of incredible opportunites to collaborate, learn + share with the entire community!
+ October 11 - 15, 2021.
+
+- name: Kubecon 2021 China
+ startTime: 2021-11-30T00:00:00
+ endTime: 2021-12-10T14:00:00
+ style: "background: linear-gradient(90deg, rgb(253, 133, 1) 0%, rgb(128, 34, 196) 100%)"
+ title: |
+
+ KubeCon + CloudNativeCon + Open Source Summit China 2021 Virtual.
+ message: |
+ 2 days of incredible opportunities to collaborate, learn + share with the entire community!
+ December 9 + 10, 2021.
diff --git a/static/images/announcements/kubecon-China-2021-white.svg b/static/images/announcements/kubecon-China-2021-white.svg
new file mode 100644
index 0000000000..2d40cf9580
--- /dev/null
+++ b/static/images/announcements/kubecon-China-2021-white.svg
@@ -0,0 +1 @@
+
diff --git a/static/images/announcements/kubecon-NA-2021-white.svg b/static/images/announcements/kubecon-NA-2021-white.svg
new file mode 100644
index 0000000000..0e9840087d
--- /dev/null
+++ b/static/images/announcements/kubecon-NA-2021-white.svg
@@ -0,0 +1 @@
+