diff --git a/data/user-personas/contributors/code-contributor.yaml b/data/user-personas/contributors/code-contributor.yaml
deleted file mode 100644
index daac577a00..0000000000
--- a/data/user-personas/contributors/code-contributor.yaml
+++ /dev/null
@@ -1,19 +0,0 @@
-id: code-contributor
-name: Code Contributor
-glossary_id: code-contributor
-index: 0
-foundational:
-  - label: "Read the Developer Guide"
-    icon: fa-book
-    url: "https://github.com/kubernetes/community/blob/master/contributors/devel/README.md"
-intermediate:
-  - label: "Learn about the Kubernetes Enhancement Proposal (KEP) process"
-    icon: fa-upload
-    url: "https://github.com/kubernetes/enhancements/blob/master/keps/0001-kubernetes-enhancement-proposal-process.md"
-  - label: "Understand the API conventions"
-    icon: fa-map-o
-    url: "https://github.com/kubernetes/community/blob/master/contributors/devel/sig-architecture/api-conventions.md"
-advanced:
-  - label: "Learn about the release process"
-    icon: fa-code-fork
-    url: "https://github.com/kubernetes/release/blob/master/README.md"
diff --git a/data/user-personas/contributors/community-contributor.yaml b/data/user-personas/contributors/community-contributor.yaml
deleted file mode 100644
index 417e0d5b90..0000000000
--- a/data/user-personas/contributors/community-contributor.yaml
+++ /dev/null
@@ -1,19 +0,0 @@
-id: community-contributor
-name: Community Contributor
-short_desc: A person who works to build the Kubernetes community (e.g. by organizing meetups).
-index: 1
-foundational:
-  - label: "Contribute to the Kubernetes OSS project"
-    icon: fa-users
-    url: "https://github.com/kubernetes/community/blob/master/contributors/guide/README.md"
-  - label: "Find out about mentoring initiatives"
-    icon: fa-graduation-cap
-    url: "https://github.com/kubernetes/community/blob/master/mentoring/README.md"
-intermediate:
-  - label: "Apply for community membership as a member, reviewer, approver, owner, or maintainer"
-    icon: fa-user-plus
-    url: "https://github.com/kubernetes/community/blob/master/community-membership.md"
-advanced:
-  - label: "Learn about Kubernetes community governance"
-    icon: fa-gavel
-    url: "https://github.com/kubernetes/community/blob/master/governance.md"
diff --git a/data/user-personas/contributors/docs-contributor.yaml b/data/user-personas/contributors/docs-contributor.yaml
deleted file mode 100644
index 0d5e878ed2..0000000000
--- a/data/user-personas/contributors/docs-contributor.yaml
+++ /dev/null
@@ -1,40 +0,0 @@
-id: docs-contributor
-name: Docs Contributor
-short_desc: A person who writes documentation for the Kubernetes project (e.g. this site).
-index: 2
-foundational:
-  - label: "Contribute to the Kubernetes documentation"
-    icon: fa-users
-    url: "/editdocs/"
-  - label: "Learn about documentation style"
-    icon: fa-book
-    url: "/docs/home/contribute/style-guide/"
-  - label: "Review documentation issues"
-    icon: fa-bug
-    url: "/docs/home/contribute/review-issues/"
-  - label: "Create a documentation pull request (PR)"
-    icon: fa-pencil-square-o
-    url: "/docs/contribute/start/"
-  - label: "Stage documentation changes"
-    icon: fa-eye
-    url: "/docs/home/contribute/stage-documentation-changes/#staging-a-pull-request"
-intermediate:
-  - label: "Write a new topic"
-    icon: fa-plus-circle
-    url: "/docs/home/contribute/write-new-topic/"
-  - label: "Stage documentation changes locally"
-    icon: fa-cloud-download
-    url: "/docs/home/contribute/stage-documentation-changes/#staging-locally-using-docker"
-  - label: "Apply page templates"
-    icon: fa-clone
-    url: "/docs/home/contribute/page-templates/"
-  - label: "Add callout formatting"
-    icon: fa-exclamation-circle
-    url: "/docs/home/contribute/style-guide/#callout-formatting"
-advanced:
-  - label: "Add feature state tags"
-    icon: fa-tag
-    url: "/docs/home/contribute/includes/#feature-state"
-  - label: "Add tabs to display multiple flavors of content"
-    icon: fa-folder-o
-    url: "/docs/home/contribute/includes/#tabs"
diff --git a/data/user-personas/migrators/docker-compose-swarm.yaml b/data/user-personas/migrators/docker-compose-swarm.yaml
deleted file mode 100644
index 797f276bf6..0000000000
--- a/data/user-personas/migrators/docker-compose-swarm.yaml
+++ /dev/null
@@ -1,24 +0,0 @@
-id: docker-compose-swarm
-name: Migrating from Docker Compose and Swarm
-index: 1
-foundational:
-  - label: "b1: foundational stuff"
-    url: "#"
-  - label: "b2: foundational stuff"
-    url: "#"
-  - label: "b3: foundational stuff"
-    url: "#"
-intermediate:
-  - label: "b1: intermediate stuff"
-    url: "#"
-  - label: "b2: intermediate stuff"
-    url: "#"
-  - label: "b3: intermediate stuff"
-    url: "#"
-advanced:
-  - label: "b1: advanced stuff"
-    url: "#"
-  - label: "b2: advanced stuff"
-    url: "#"
-  - label: "b3: advanced stuff"
-    url: "#"
diff --git a/data/user-personas/migrators/heroku.yaml b/data/user-personas/migrators/heroku.yaml
deleted file mode 100644
index 1b2dcd8e25..0000000000
--- a/data/user-personas/migrators/heroku.yaml
+++ /dev/null
@@ -1,24 +0,0 @@
-id: heroku
-name: Migrating from Heroku (PaaS)
-index: 2
-foundational:
-  - label: "c1: foundational stuff"
-    url: "#"
-  - label: "c2: foundational stuff"
-    url: "#"
-  - label: "c3: foundational stuff"
-    url: "#"
-intermediate:
-  - label: "c1: intermediate stuff"
-    url: "#"
-  - label: "c2: intermediate stuff"
-    url: "#"
-  - label: "c3: intermediate stuff"
-    url: "#"
-advanced:
-  - label: "c1: advanced stuff"
-    url: "#"
-  - label: "c2: advanced stuff"
-    url: "#"
-  - label: "c3: advanced stuff"
-    url: "#"
diff --git a/data/user-personas/migrators/mesos.yaml b/data/user-personas/migrators/mesos.yaml
deleted file mode 100644
index ee10859a54..0000000000
--- a/data/user-personas/migrators/mesos.yaml
+++ /dev/null
@@ -1,24 +0,0 @@
-id: mesos
-name: Migrating from Apache Mesos
-index: 3
-foundational:
-  - label: "d1: foundational stuff"
-    url: "#"
-  - label: "d2: foundational stuff"
-    url: "#"
-  - label: "d3: foundational stuff"
-    url: "#"
-intermediate:
-  - label: "d1: intermediate stuff"
-    url: "#"
-  - label: "d2: intermediate stuff"
-    url: "#"
-  - label: "d3: intermediate stuff"
-    url: "#"
-advanced:
-  - label: "d1: advanced stuff"
-    url: "#"
-  - label: "d2: advanced stuff"
-    url: "#"
-  - label: "d3: advanced stuff"
-    url: "#"
diff --git a/data/user-personas/migrators/vmware-openstack.yaml b/data/user-personas/migrators/vmware-openstack.yaml
deleted file mode 100644
index 45a889cd52..0000000000
--- a/data/user-personas/migrators/vmware-openstack.yaml
+++ /dev/null
@@ -1,24 +0,0 @@
-id: vmware-openstack
-name: Migrating from VMware and/or OpenStack
-index: 0
-foundational:
-  - label: "a1: foundational stuff"
-    url: "#"
-  - label: "a2: foundational stuff"
-    url: "#"
-  - label: "a3: foundational stuff"
-    url: "#"
-intermediate:
-  - label: "a1: intermediate stuff"
-    url: "#"
-  - label: "a2: intermediate stuff"
-    url: "#"
-  - label: "a3: intermediate stuff"
-    url: "#"
-advanced:
-  - label: "a1: advanced stuff"
-    url: "#"
-  - label: "a2: advanced stuff"
-    url: "#"
-  - label: "a3: advanced stuff"
-    url: "#"
diff --git a/data/user-personas/users/cluster-operator.yaml b/data/user-personas/users/cluster-operator.yaml
deleted file mode 100644
index 3d22a9895f..0000000000
--- a/data/user-personas/users/cluster-operator.yaml
+++ /dev/null
@@ -1,17 +0,0 @@
-id: cluster-operator
-name: Cluster Operator
-glossary_id: cluster-operator
-index: 1
-advanced:
-  - label: "Connect to managed services using Service Catalog"
-    icon: fa-puzzle-piece
-    url: "/docs/concepts/service-catalog/"
-  - label: "Extend a Kubernetes cluster"
-    icon: fa-arrows
-    url: "/docs/concepts/overview/extending/"
-  - label: "Create a Pod Security Policy"
-    icon: fa-lock
-    url: "/docs/concepts/policy/pod-security-policy/"
-  - label: "Define a Resource Quota"
-    icon: fa-tachometer
-    url: "/docs/concepts/policy/resource-quotas/"