diff --git a/README.md b/README.md
index ade55e6807e..0fce14dd3d2 100644
--- a/README.md
+++ b/README.md
@@ -1,8 +1,10 @@
-## Instructions for Contributing to the Kubernetes Documentation
+# The Kubernetes documentation
 
-Welcome! We are very pleased you want to contribute to the Kubernetes documentation.
+Welcome! This repository houses all of the assets required to build the Kubernetes website and documentation. We're very pleased that you want to contribute!
 
-You can click the **Fork** button in the upper-right area of the screen to create a copy of this repository in your GitHub account called a *fork*. Make any changes you want in your fork, and when you are ready to send those changes to us, go to your fork and create a new pull request to let us know about it.
+## Contributing to the docs
+
+You can click the **Fork** button in the upper-right area of the screen to create a copy of this repository in your GitHub account. This copy is called a *fork*. Make any changes you want in your fork, and when you are ready to send those changes to us, go to your fork and create a new pull request to let us know about it.
 
 Once your pull request is created, a Kubernetes reviewer will take responsibility for providing clear, actionable feedback.  As the owner of the pull request, **it is your responsibility to modify your pull request to address the feedback that has been provided to you by the Kubernetes reviewer.**  Also note that you may end up having more than one Kubernetes reviewer provide you feedback or you may end up getting feedback from a Kubernetes reviewer that is different than the one originally assigned to provide you feedback. Furthermore, in some cases, one of your reviewers might ask for a technical review from a [Kubernetes tech reviewer](https://github.com/kubernetes/website/wiki/Tech-reviewers) when needed.  Reviewers will do their best to provide feedback in a timely fashion but response time can vary based on circumstances.
 
@@ -13,41 +15,36 @@ For more information about contributing to the Kubernetes documentation, see:
 * [Using Page Templates](http://kubernetes.io/docs/contribute/style/page-templates/)
 * [Documentation Style Guide](http://kubernetes.io/docs/contribute/style/style-guide/)
 
+## Running the site locally using Hugo
+
+The Kubernetes documentation is built using the [Hugo](https://gohugo.io) static site generator. See the [official Hugo documentation](https://gohugo.io/getting-started/installing/) for Hugo installation instructions.
+
+> Building and running the site requires the Hugo version specified by the `HUGO_VERSION` environment variable in the [`netlify.toml`](/blob/master/netlify.toml#L9) file.
+
+To run the site locally when you have Hugo installed:
+
+```bash
+make serve
+```
+
+This will start the local Hugo server on port 1313. Open up your browser to http://localhost:1313 to view the site. As you make changes to the source files, Hugo updates immediately and forces a browser refresh.
+
 ## Building the site using Docker
 
-If you'd like, you can build the Kubernetes docs using Docker. To get started, build the image locally:
+You can build the Kubernetes docs using [Docker](https://docker.com). To get started, make sure that you have Docker running and build the image locally:
 
 ```bash
 make docker-image
-
-# The underlying command:
-docker build . \
-  --tag kubernetes-hugo \
-  --build-arg HUGO_VERSION=0.40.3
 ```
 
-You can create an image for a different version of Hugo by changing the value of the `HUGO_VERSION` argument for the build. You *must* specify a version or the image will not build.
-Once the `kubernetes-hugo` image has been built locally, you can build the site:
+Once the `kubernetes-hugo` image has been built locally, you can run the site locally:
 
 ```bash
 make docker-serve
-
-# The underlying command:
-docker run \
-  --rm \
-  --interactive \
-  --tty \
-  --volume $(PWD):/src \
-  -p 1313:1313 \
-  kubernetes-hugo \
-  hugo server \
-  --watch \
-  --bind 0.0.0.0
 ```
 
-As when building without using a Docker container, the results of the build will be published to the `public` directory (the default output directory for [Hugo](https://gohugo.io), the static site generator used to build this site).
+Open up your browser to http://localhost:1313 to view the site.
 
 ## Thank you!
 
-Kubernetes thrives on community participation, and we really appreciate your
-contributions to our site and our documentation!
+Kubernetes thrives on community participation, and we really appreciate your contributions to our site and our documentation!