diff --git a/data/announcements/scheduled.yaml b/data/announcements/scheduled.yaml
index 9a035ede46..c2c01b47a6 100644
--- a/data/announcements/scheduled.yaml
+++ b/data/announcements/scheduled.yaml
@@ -164,7 +164,7 @@ announcements:
message: |
4 days of incredible opportunities to collaborate, learn + share with the entire community!
April 18 - April 21, 2023.
-
+
- name: Redirecting k8s.gcr.io - After
startTime: 2023-03-27T00:00:00 # This should run after the redirect begins
endTime: 2023-05-31T00:00:00
@@ -194,3 +194,16 @@ announcements:
The legacy Linux package repositories (`apt.kubernetes.io` and `yum.kubernetes.io`)
have been frozen starting from September 13, 2023.
Please read our [announcement](/blog/2023/08/31/legacy-package-repository-deprecation/) for more details.
+
+- name: Kubecon 2023 NA
+ startTime: 2023-10-20T00:00:00 #Added in https://github.com/kubernetes/website/pull/43565
+ endTime: 2023-11-09T18:00:00
+ style: >-
+ background: linear-gradient(90deg, rgba(55,38,93,1) 0%, rgba(85,53,125,1) 65%, rgba(33,70,139,1) 100%);
+ color: #fffff;
+ title: |
+
+ KubeCon + CloudNativeCon NA 2023 Chicago, Illinois + Virtual.
+ message: |
+ 4 days of incredible opportunities to collaborate, learn + share with the entire community!
+ November 6 - November 9, 2023.
diff --git a/static/images/announcements/kccnc-na-2023-white.svg b/static/images/announcements/kccnc-na-2023-white.svg
new file mode 100644
index 0000000000..12743b1be8
--- /dev/null
+++ b/static/images/announcements/kccnc-na-2023-white.svg
@@ -0,0 +1 @@
+
\ No newline at end of file