diff --git a/CHANGELOG.md b/CHANGELOG.md
index 9bfa126053..6db10392ac 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -1,5 +1,53 @@
 # Release Notes
 
+## Version 1.10.0 - 2020-05-11
+
+Features:
+
+* Add new env variable `MINIKUBE_FORCE_SYSTEMD` to configure force-systemd [#8010](https://github.com/kubernetes/minikube/pull/8010)
+* docker/podman: add alternative repository for base image in github packages [#7943](https://github.com/kubernetes/minikube/pull/7943)
+
+
+Improvements:
+
+* tunnel: change to clean up by default [#7946](https://github.com/kubernetes/minikube/pull/7946)
+* docker/podman warn about non-amd64 archs [#8053](https://github.com/kubernetes/minikube/pull/8053)
+* docker: Detect windows container and exit with instructions [#7984](https://github.com/kubernetes/minikube/pull/7984)
+* make `minikube help` output consistent [#8036](https://github.com/kubernetes/minikube/pull/8036)
+* podman: Use noninteractive sudo when running podman [#7959](https://github.com/kubernetes/minikube/pull/7959)
+* podman: Wrap the start command with cgroup manager too [#8001](https://github.com/kubernetes/minikube/pull/8001)
+* podman: implement copy for podman-remote [#8060](https://github.com/kubernetes/minikube/pull/8060)
+* podman: Don't run the extraction tar container for podman [#8057](https://github.com/kubernetes/minikube/pull/8057)
+* podman: disable selinux labels when extracting the tarball (permissions error) [#8017](https://github.com/kubernetes/minikube/pull/8017)
+* podman: Get the gateway by inspecting container network [#7962](https://github.com/kubernetes/minikube/pull/7962)
+* podman-env: add PointToHost function for podman driver [#8062](https://github.com/kubernetes/minikube/pull/8062)
+* virtualbox: Quiet initial ssh timeout warning [#8027](https://github.com/kubernetes/minikube/pull/8027)
+* update ingress-nginx addon version [#7997](https://github.com/kubernetes/minikube/pull/7997)
+* config: Add base image to the cluster config [#7985](https://github.com/kubernetes/minikube/pull/7985)
+
+Bug Fixes:
+
+* wait to add aliases to /etc/hosts before starting kubelet [#8035](https://github.com/kubernetes/minikube/pull/8035)
+* fix missing node name in minikube stop output [#8023](https://github.com/kubernetes/minikube/pull/8023)
+* addons: fix initial retry delay, double maximum limit [#7999](https://github.com/kubernetes/minikube/pull/7999)
+* restart: validate configs with new hostname, add logging [#8022](https://github.com/kubernetes/minikube/pull/8022)
+* assign proper internal IPs for nodes [#8018](https://github.com/kubernetes/minikube/pull/8018)
+* use the correct binary for unpacking the preload [#7961](https://github.com/kubernetes/minikube/pull/7961)
+
+Huge thank you for this release towards our contributors:
+
+- Anders F Björklund
+- Giacomo Mr. Wolf Furlan
+- Kenta Iso
+- Manuel Alejandro de Brito Fontes
+- Medya Ghazizadeh
+- Noah Spahn
+- Priya Wadhwa
+- Sharif Elgamal
+- Thomas Strömberg
+- anencore94
+
+
 ## Version 1.10.0-beta.2 - 2020-04-29
 
 Improvements:
diff --git a/Makefile b/Makefile
index dd641cd401..334dbfc146 100755
--- a/Makefile
+++ b/Makefile
@@ -15,8 +15,8 @@
 # Bump these on release - and please check ISO_VERSION for correctness.
 VERSION_MAJOR ?= 1
 VERSION_MINOR ?= 10
-VERSION_BUILD ?= 0-beta.2
-RAW_VERSION=$(VERSION_MAJOR).$(VERSION_MINOR).$(VERSION_BUILD)
+VERSION_BUILD ?= 0
+RAW_VERSION=$(VERSION_MAJOR).$(VERSION_MINOR).0
 VERSION ?= v$(RAW_VERSION)
 
 KUBERNETES_VERSION ?= $(shell egrep "DefaultKubernetesVersion =" pkg/minikube/constants/constants.go | cut -d \" -f2)
diff --git a/site/content/en/docs/commands/start.md b/site/content/en/docs/commands/start.md
index a2b76a4281..3291b9f2cb 100644
--- a/site/content/en/docs/commands/start.md
+++ b/site/content/en/docs/commands/start.md
@@ -65,7 +65,7 @@ minikube start [flags]
       --insecure-registry strings         Insecure Docker registries to pass to the Docker daemon.  The default service CIDR range will automatically be added.
       --install-addons                    If set, install addons. Defaults to true. (default true)
       --interactive                       Allow user prompts for more information (default true)
-      --iso-url strings                   Locations to fetch the minikube ISO from. (default [https://storage.googleapis.com/minikube/iso/minikube-v1.10.0-beta.2.iso,https://github.com/kubernetes/minikube/releases/download/v1.10.0-beta.2/minikube-v1.10.0-beta.2.iso,https://kubernetes.oss-cn-hangzhou.aliyuncs.com/minikube/iso/minikube-v1.10.0-beta.2.iso])
+      --iso-url strings                   Locations to fetch the minikube ISO from. (default [https://storage.googleapis.com/minikube/iso/minikube-v1.10.0.iso,https://github.com/kubernetes/minikube/releases/download/v1.10.0/minikube-v1.10.0.iso,https://kubernetes.oss-cn-hangzhou.aliyuncs.com/minikube/iso/minikube-v1.10.0.iso])
       --keep-context                      This will keep the existing kubectl context and will create a minikube context.
       --kubernetes-version string         The Kubernetes version that the minikube VM will use (ex: v1.2.3, 'stable' for v1.18.1, 'latest' for v1.18.1). Defaults to 'stable'.
       --kvm-gpu                           Enable experimental NVIDIA GPU support in minikube