diff --git a/Makefile b/Makefile
index 8aeb95ab6e..da1f51c317 100755
--- a/Makefile
+++ b/Makefile
@@ -20,7 +20,7 @@ RAW_VERSION=$(VERSION_MAJOR).$(VERSION_MINOR).${VERSION_BUILD}
 VERSION ?= v$(RAW_VERSION)
 
 # Default to .0 for higher cache hit rates, as build increments typically don't require new ISO versions
-ISO_VERSION ?= v$(VERSION_MAJOR).$(VERSION_MINOR).0
+ISO_VERSION ?= v$(VERSION_MAJOR).$(VERSION_MINOR).0-beta.0
 # Dashes are valid in semver, but not Linux packaging. Use ~ to delimit alpha/beta
 DEB_VERSION ?= $(subst -,~,$(RAW_VERSION))
 RPM_VERSION ?= $(DEB_VERSION)