diff --git a/Makefile b/Makefile
index 21dc46017e..24498c49c0 100755
--- a/Makefile
+++ b/Makefile
@@ -237,8 +237,8 @@ pkg/minikube/assets/assets.go: $(shell find "deploy/addons" -type f)
 ifeq ($(MINIKUBE_BUILD_IN_DOCKER),y)
 	$(call DOCKER,$(BUILD_IMAGE),/usr/bin/make $@)
 else ifeq ($(GOOS),windows)
-	which go-bindata || GO111MODULE=off GOBIN=$(GOPATH)/bin go get github.com/jteeuwen/go-bindata/...
-	PATH="$(PATH);$(GOPATH)/bin" go-bindata -nomemcopy -o $@ -pkg assets deploy/addons/...
+	which go-bindata || GO111MODULE=off GOBIN="$(GOPATH)\bin" go get github.com/jteeuwen/go-bindata/...
+	PATH="$(PATH);$(GOPATH)\bin" go-bindata -nomemcopy -o $@ -pkg assets deploy/addons/...
 	-gofmt -s -w $@
 else
 	which go-bindata || GO111MODULE=off GOBIN=$(GOPATH)/bin go get github.com/jteeuwen/go-bindata/...
@@ -250,8 +250,8 @@ pkg/minikube/translate/translations.go: $(shell find "translations/" -type f)
 ifeq ($(MINIKUBE_BUILD_IN_DOCKER),y)
 	$(call DOCKER,$(BUILD_IMAGE),/usr/bin/make $@)
 else ifeq ($(GOOS),windows)
-	which go-bindata || GO111MODULE=off GOBIN=$(GOPATH)/bin go get github.com/jteeuwen/go-bindata/...
-	PATH="$(PATH);$(GOPATH)/bin" go-bindata -nomemcopy -o $@ -pkg translate translations/...
+	which go-bindata || GO111MODULE=off GOBIN="$(GOPATH)\bin" go get github.com/jteeuwen/go-bindata/...
+	PATH="$(PATH);$(GOPATH)\bin" go-bindata -nomemcopy -o $@ -pkg translate translations/...
 	-gofmt -s -w $@
 else
 	which go-bindata || GO111MODULE=off GOBIN=$(GOPATH)/bin go get github.com/jteeuwen/go-bindata/...