diff --git a/Makefile b/Makefile
index 110c0a6c09..da3aaf2fe3 100755
--- a/Makefile
+++ b/Makefile
@@ -13,8 +13,8 @@
 # limitations under the License.
 
 # Bump these on release - and please check ISO_VERSION for correctness.
-VERSION_MAJOR ?= 0
-VERSION_MINOR ?= 35
+VERSION_MAJOR ?= 1
+VERSION_MINOR ?= 0
 VERSION_BUILD ?= 0
 # Default to .0 for higher cache hit rates, as build increments typically don't require new ISO versions
 ISO_VERSION ?= v$(VERSION_MAJOR).$(VERSION_MINOR).0