diff --git a/Makefile b/Makefile
index 334dbfc146..3478d6e95a 100755
--- a/Makefile
+++ b/Makefile
@@ -15,7 +15,7 @@
 # Bump these on release - and please check ISO_VERSION for correctness.
 VERSION_MAJOR ?= 1
 VERSION_MINOR ?= 10
-VERSION_BUILD ?= 0
+VERSION_BUILD ?= 1
 RAW_VERSION=$(VERSION_MAJOR).$(VERSION_MINOR).0
 VERSION ?= v$(RAW_VERSION)