diff --git a/BUILD.bazel b/BUILD.bazel
index 01753ed35d..b4903fb5a5 100644
--- a/BUILD.bazel
+++ b/BUILD.bazel
@@ -20,7 +20,7 @@ filegroup(
 )
 
 gcs_upload(
-    name = "ci-artifacts",
+    name = "push-build",
     data = [
         ":_binary-artifacts-and-hashes",
         "//build/release-tars:release-tars-and-hashes",
@@ -33,6 +33,13 @@ gcs_upload(
     },
 )
 
+# TODO: remove this alias after 2017-05-22
+alias(
+    name = "ci-artifacts",
+    actual = "push-build",
+    deprecation = "This rule will be removed after 2017-05-22. Use //:push-build instead.",
+)
+
 filegroup(
     name = "package-srcs",
     srcs = glob(