Provide decision heuristic for users to decide how they want to participate in the network.

docs/source/guides/network_node/network_node.rst

@@ -4,10 +4,24 @@
 Running a Network Node
 ======================
 
-To be a node on the NuCypher network, operations are divided into two roles “Staker” and “Worker”.
+To be a node on the NuCypher network, operations are divided into two roles “Staker” and “Worker”. The Staker can be
+thought of as a fiduciary administrator that holds NU and collects rewards. The Worker is bonded to a Staker and
+performs cryptographic work on the network on behalf of the Staker.
 
-.. toctree::
-   :maxdepth: 1
+Due to the complexity of running a node on the network, there are a variety of ways to participate depending on your
+comfort level:
 
-   staking_guide
-   ursula_configuration_guide
+* Delegate custody of NU and work to `CoinList <https://coinlist.co/nucypher-worklock>`_.
+* Retain custody of NU but delegate work to a `Node-as-a-Service provider <https://github.com/nucypher/validator-profiles>`_.
+* Run your own node:
+
+    .. toctree::
+       :maxdepth: 1
+
+       staking_guide
+       ursula_configuration_guide
+
+Here is a simple heuristic to help decide on a course of action:
+
+.. image:: ../../.static/img/running_a_node_decision.svg
+    :target: ../../.static/img/running_a_node_decision.svg