diff --git a/Cargo.lock b/Cargo.lock
index a71baec9f7..f680003c5c 100644
--- a/Cargo.lock
+++ b/Cargo.lock
@@ -4107,7 +4107,6 @@ dependencies = [
  "snafu",
  "snap",
  "test_helpers",
- "tikv-jemalloc-ctl",
  "tokio",
  "tokio-util",
  "trace",
diff --git a/metric/src/lib.rs b/metric/src/lib.rs
index e6e42f9a95..4feaa178c8 100644
--- a/metric/src/lib.rs
+++ b/metric/src/lib.rs
@@ -43,7 +43,7 @@
 //! associated with a single `Observation`.
 //!
 //! It is common for each set of `Attributes` to be recorded independently despite sharing
-//! the same `Instrument` name. To avoid code duplication `Metric` encodes this scenario.
+//! the same metric name. `Metric` is an `Instrument` that encodes this scenario.
 //!
 //! A `MetricObserver` is an object that reports a single `Observation`.
 //!
@@ -197,12 +197,22 @@ impl Registry {
 
     /// If an instrument already exists with the provided `name`, returns it
     ///
-    /// Otherwise, invokes `create` to create a new `Instrument`,
-    /// stores it in this `Registry` and returns it
+    /// Otherwise, invokes `create` to create a new `Instrument`, stores it in this `Registry`,
+    /// and returns it
+    ///
+    /// An application might choose to register a custom Instrument, instead of using a Metric,
+    /// when it wishes to defer some computation to report time. For example, reporting
+    /// metrics from systems that cannot be instrumented with `Metric` directly (e.g. jemalloc)
+    ///
+    /// Note: An instrument name is not required to match the metric name(s) reported by the
+    /// instrument, however:
+    ///
+    /// - instruments will report in order of their instrument name
+    /// - not all reporters may handle the same metric name being reported multiple times
     ///
     /// Panics if an `Instrument` has already been registered with this name but a different type
     ///
-    /// Panics if the metric name is illegal
+    /// Panics if the instrument name is illegal
     pub fn register_instrument<F: FnOnce() -> I, I: Instrument + Clone + 'static>(
         &self,
         name: &'static str,
diff --git a/server/Cargo.toml b/server/Cargo.toml
index fbf9e0d580..71b93e0aa6 100644
--- a/server/Cargo.toml
+++ b/server/Cargo.toml
@@ -47,7 +47,6 @@ serde = "1.0"
 serde_json = "1.0"
 snafu = "0.6"
 snap = "1.0.0"
-tikv-jemalloc-ctl = "0.4.0"
 trace = { path = "../trace" }
 tokio = { version = "1.11", features = ["macros", "time"] }
 tokio-util = { version = "0.6.3" }
diff --git a/server/src/lib.rs b/server/src/lib.rs
index f4787c733f..f19fb46f29 100644
--- a/server/src/lib.rs
+++ b/server/src/lib.rs
@@ -86,7 +86,6 @@ use influxdb_line_protocol::ParsedLine;
 use internal_types::freezable::Freezable;
 use iox_object_store::IoxObjectStore;
 use lifecycle::LockableChunk;
-use metrics::{KeyValue, MetricObserverBuilder};
 use observability_deps::tracing::{error, info, warn};
 use parking_lot::RwLock;
 use rand::seq::SliceRandom;
@@ -268,38 +267,6 @@ impl ServerMetrics {
         // Server manages multiple domains.
         let http_domain = registry.register_domain("http");
         let ingest_domain = registry.register_domain("ingest");
-        let jemalloc_domain = registry.register_domain("jemalloc");
-
-        // This isn't really a property of the server, perhaps it should be somewhere else?
-        jemalloc_domain.register_observer(None, &[], |observer: MetricObserverBuilder<'_>| {
-            observer.register_gauge_u64(
-                "memstats",
-                Some("bytes"),
-                "jemalloc memstats",
-                |observer| {
-                    use tikv_jemalloc_ctl::{epoch, stats};
-                    epoch::advance().unwrap();
-
-                    let active = stats::active::read().unwrap();
-                    observer.observe(active as u64, &[KeyValue::new("stat", "active")]);
-
-                    let allocated = stats::allocated::read().unwrap();
-                    observer.observe(allocated as u64, &[KeyValue::new("stat", "alloc")]);
-
-                    let metadata = stats::metadata::read().unwrap();
-                    observer.observe(metadata as u64, &[KeyValue::new("stat", "metadata")]);
-
-                    let mapped = stats::mapped::read().unwrap();
-                    observer.observe(mapped as u64, &[KeyValue::new("stat", "mapped")]);
-
-                    let resident = stats::resident::read().unwrap();
-                    observer.observe(resident as u64, &[KeyValue::new("stat", "resident")]);
-
-                    let retained = stats::retained::read().unwrap();
-                    observer.observe(retained as u64, &[KeyValue::new("stat", "retained")]);
-                },
-            )
-        });
 
         Self {
             http_requests: http_domain.register_red_metric(None),
diff --git a/src/influxdb_ioxd.rs b/src/influxdb_ioxd.rs
index 0cd6b9b5c1..cfe6d4f231 100644
--- a/src/influxdb_ioxd.rs
+++ b/src/influxdb_ioxd.rs
@@ -16,6 +16,7 @@ use std::{convert::TryFrom, net::SocketAddr, sync::Arc};
 use trace::TraceCollector;
 
 mod http;
+mod jemalloc;
 mod planner;
 mod rpc;
 pub(crate) mod serving_readiness;
@@ -177,6 +178,12 @@ pub async fn main(config: Config) -> Result<()> {
     std::mem::forget(f);
 
     let application = make_application(&config).await?;
+
+    // Register jemalloc metrics
+    application
+        .metric_registry_v2()
+        .register_instrument("jemalloc_metrics", jemalloc::JemallocMetrics::new);
+
     let app_server = make_server(Arc::clone(&application), &config);
 
     let grpc_listener = grpc_listener(config.grpc_bind_address).await?;
diff --git a/src/influxdb_ioxd/jemalloc.rs b/src/influxdb_ioxd/jemalloc.rs
new file mode 100644
index 0000000000..284bcd4c92
--- /dev/null
+++ b/src/influxdb_ioxd/jemalloc.rs
@@ -0,0 +1,79 @@
+use std::any::Any;
+
+use tikv_jemalloc_ctl::{epoch, stats};
+
+use metric::{Attributes, MetricKind, Observation, Reporter};
+
+/// A `metric::Instrument` that reports jemalloc memory statistics, specifically:
+///
+/// - a u64 gauge called "jemalloc_memstats_bytes"
+#[derive(Debug, Clone)]
+pub struct JemallocMetrics {
+    active: Attributes,
+    alloc: Attributes,
+    metadata: Attributes,
+    mapped: Attributes,
+    resident: Attributes,
+    retained: Attributes,
+}
+
+impl JemallocMetrics {
+    pub fn new() -> Self {
+        Self {
+            active: Attributes::from(&[("stat", "active")]),
+            alloc: Attributes::from(&[("stat", "alloc")]),
+            metadata: Attributes::from(&[("stat", "metadata")]),
+            mapped: Attributes::from(&[("stat", "mapped")]),
+            resident: Attributes::from(&[("stat", "resident")]),
+            retained: Attributes::from(&[("stat", "retained")]),
+        }
+    }
+}
+
+impl metric::Instrument for JemallocMetrics {
+    fn report(&self, reporter: &mut dyn Reporter) {
+        reporter.start_metric(
+            "jemalloc_memstats_bytes",
+            "jemalloc metrics - http://jemalloc.net/jemalloc.3.html#stats.active",
+            MetricKind::U64Gauge,
+        );
+
+        epoch::advance().unwrap();
+
+        reporter.report_observation(
+            &self.active,
+            Observation::U64Gauge(stats::active::read().unwrap() as u64),
+        );
+
+        reporter.report_observation(
+            &self.alloc,
+            Observation::U64Gauge(stats::allocated::read().unwrap() as u64),
+        );
+
+        reporter.report_observation(
+            &self.metadata,
+            Observation::U64Gauge(stats::metadata::read().unwrap() as u64),
+        );
+
+        reporter.report_observation(
+            &self.mapped,
+            Observation::U64Gauge(stats::mapped::read().unwrap() as u64),
+        );
+
+        reporter.report_observation(
+            &self.resident,
+            Observation::U64Gauge(stats::resident::read().unwrap() as u64),
+        );
+
+        reporter.report_observation(
+            &self.retained,
+            Observation::U64Gauge(stats::retained::read().unwrap() as u64),
+        );
+
+        reporter.finish_metric();
+    }
+
+    fn as_any(&self) -> &dyn Any {
+        self
+    }
+}
diff --git a/tests/end_to_end_cases/metrics.rs b/tests/end_to_end_cases/metrics.rs
index abf5ed85c4..1ff2417b94 100644
--- a/tests/end_to_end_cases/metrics.rs
+++ b/tests/end_to_end_cases/metrics.rs
@@ -1,5 +1,6 @@
 use crate::common::server_fixture::ServerFixture;
 use crate::end_to_end_cases::scenario::Scenario;
+use test_helpers::assert_contains;
 
 #[tokio::test]
 pub async fn test_row_timestamp() {
@@ -37,3 +38,27 @@ pub async fn test_row_timestamp() {
         .iter()
         .all(|x| x.contains("table=\"system\"") && x.contains(&db_name_attribute)));
 }
+
+#[tokio::test]
+pub async fn test_jemalloc_metrics() {
+    let server_fixture = ServerFixture::create_shared().await;
+
+    let client = reqwest::Client::new();
+    let url = format!("{}/metrics", server_fixture.http_base());
+
+    let payload = client.get(&url).send().await.unwrap().text().await.unwrap();
+
+    let lines: Vec<_> = payload
+        .trim()
+        .split('\n')
+        .filter(|x| x.starts_with("jemalloc_memstats_bytes"))
+        .collect();
+
+    assert_eq!(lines.len(), 6);
+    assert_contains!(lines[0], "jemalloc_memstats_bytes{stat=\"active\"}");
+    assert_contains!(lines[1], "jemalloc_memstats_bytes{stat=\"alloc\"}");
+    assert_contains!(lines[2], "jemalloc_memstats_bytes{stat=\"metadata\"}");
+    assert_contains!(lines[3], "jemalloc_memstats_bytes{stat=\"mapped\"}");
+    assert_contains!(lines[4], "jemalloc_memstats_bytes{stat=\"resident\"}");
+    assert_contains!(lines[5], "jemalloc_memstats_bytes{stat=\"retained\"}");
+}