diff --git a/homeassistant/components/samsungtv/config_flow.py b/homeassistant/components/samsungtv/config_flow.py
index a5d932cc32c..12ff47869d6 100644
--- a/homeassistant/components/samsungtv/config_flow.py
+++ b/homeassistant/components/samsungtv/config_flow.py
@@ -215,15 +215,23 @@ class SamsungTVConfigFlow(config_entries.ConfigFlow, domain=DOMAIN):
         return self.async_show_form(step_id="user", data_schema=DATA_SCHEMA)
 
     @callback
-    def _async_get_existing_matching_entry(self) -> config_entries.ConfigEntry | None:
-        """Get first existing matching entry."""
+    def _async_get_existing_matching_entry(
+        self,
+    ) -> tuple[config_entries.ConfigEntry | None, bool]:
+        """Get first existing matching entry (prefer unique id)."""
+        matching_host_entry: config_entries.ConfigEntry | None = None
         for entry in self._async_current_entries(include_ignore=False):
-            mac = entry.data.get(CONF_MAC)
-            mac_match = mac and self._mac and mac == self._mac
-            upnp_udn_match = self._upnp_udn and self._upnp_udn == entry.unique_id
-            if entry.data[CONF_HOST] == self._host or mac_match or upnp_udn_match:
-                return entry
-        return None
+            if (self._mac and self._mac == entry.data.get(CONF_MAC)) or (
+                self._upnp_udn and self._upnp_udn == entry.unique_id
+            ):
+                LOGGER.debug("Found entry matching unique_id for %s", self._host)
+                return entry, True
+
+            if entry.data[CONF_HOST] == self._host:
+                LOGGER.debug("Found entry matching host for %s", self._host)
+                matching_host_entry = entry
+
+        return matching_host_entry, False
 
     @callback
     def _async_update_existing_matching_entry(
@@ -233,15 +241,18 @@ class SamsungTVConfigFlow(config_entries.ConfigFlow, domain=DOMAIN):
 
         Returns the existing entry if it was updated.
         """
-        if entry := self._async_get_existing_matching_entry():
+        entry, is_unique_match = self._async_get_existing_matching_entry()
+        if entry:
             entry_kw_args: dict = {}
-            if (self._udn and self._upnp_udn and self._upnp_udn != self._udn) or (
-                self.unique_id and entry.unique_id is None
+            if self.unique_id and (
+                entry.unique_id is None
+                or (is_unique_match and self.unique_id != entry.unique_id)
             ):
                 entry_kw_args["unique_id"] = self.unique_id
             if self._mac and not entry.data.get(CONF_MAC):
                 entry_kw_args["data"] = {**entry.data, CONF_MAC: self._mac}
             if entry_kw_args:
+                LOGGER.debug("Updating existing config entry with %s", entry_kw_args)
                 self.hass.config_entries.async_update_entry(entry, **entry_kw_args)
                 self.hass.async_create_task(
                     self.hass.config_entries.async_reload(entry.entry_id)
diff --git a/tests/components/samsungtv/test_config_flow.py b/tests/components/samsungtv/test_config_flow.py
index a3565f4d884..f8a787753f0 100644
--- a/tests/components/samsungtv/test_config_flow.py
+++ b/tests/components/samsungtv/test_config_flow.py
@@ -1403,3 +1403,71 @@ async def test_update_incorrect_udn_matching_mac_unique_id_added_from_ssdp(
     assert result["reason"] == "already_configured"
     assert entry.data[CONF_MAC] == "aa:bb:ww:ii:ff:ii"
     assert entry.unique_id == "be9554b9-c9fb-41f4-8920-22da015376a4"
+
+
+@pytest.mark.usefixtures("remotews")
+async def test_update_incorrect_udn_matching_mac_from_dhcp(
+    hass: HomeAssistant,
+) -> None:
+    """Test that DHCP updates the wrong udn from ssdp via mac match."""
+    entry = MockConfigEntry(
+        domain=DOMAIN,
+        data={**MOCK_WS_ENTRY, CONF_MAC: "aa:bb:ww:ii:ff:ii"},
+        source=config_entries.SOURCE_SSDP,
+        unique_id="0d1cef00-00dc-1000-9c80-4844f7b172de",
+    )
+    entry.add_to_hass(hass)
+    with patch(
+        "homeassistant.components.samsungtv.async_setup",
+        return_value=True,
+    ) as mock_setup, patch(
+        "homeassistant.components.samsungtv.async_setup_entry",
+        return_value=True,
+    ) as mock_setup_entry:
+        result = await hass.config_entries.flow.async_init(
+            DOMAIN,
+            context={"source": config_entries.SOURCE_DHCP},
+            data=MOCK_DHCP_DATA,
+        )
+        await hass.async_block_till_done()
+        assert len(mock_setup.mock_calls) == 1
+        assert len(mock_setup_entry.mock_calls) == 1
+
+    assert result["type"] == "abort"
+    assert result["reason"] == "already_configured"
+    assert entry.data[CONF_MAC] == "aa:bb:ww:ii:ff:ii"
+    assert entry.unique_id == "be9554b9-c9fb-41f4-8920-22da015376a4"
+
+
+@pytest.mark.usefixtures("remotews")
+async def test_no_update_incorrect_udn_not_matching_mac_from_dhcp(
+    hass: HomeAssistant,
+) -> None:
+    """Test that DHCP does not update the wrong udn from ssdp via host match."""
+    entry = MockConfigEntry(
+        domain=DOMAIN,
+        data={**MOCK_WS_ENTRY, CONF_MAC: "aa:bb:ss:ss:dd:pp"},
+        source=config_entries.SOURCE_SSDP,
+        unique_id="0d1cef00-00dc-1000-9c80-4844f7b172de",
+    )
+    entry.add_to_hass(hass)
+    with patch(
+        "homeassistant.components.samsungtv.async_setup",
+        return_value=True,
+    ) as mock_setup, patch(
+        "homeassistant.components.samsungtv.async_setup_entry",
+        return_value=True,
+    ) as mock_setup_entry:
+        result = await hass.config_entries.flow.async_init(
+            DOMAIN,
+            context={"source": config_entries.SOURCE_DHCP},
+            data=MOCK_DHCP_DATA,
+        )
+        await hass.async_block_till_done()
+        assert len(mock_setup.mock_calls) == 0
+        assert len(mock_setup_entry.mock_calls) == 0
+
+    assert result["type"] == "form"
+    assert result["step_id"] == "confirm"
+    assert entry.data[CONF_MAC] == "aa:bb:ss:ss:dd:pp"
+    assert entry.unique_id == "0d1cef00-00dc-1000-9c80-4844f7b172de"