diff --git a/homeassistant/components/mqtt/mixins.py b/homeassistant/components/mqtt/mixins.py
index ec437f08d39..54dea780dab 100644
--- a/homeassistant/components/mqtt/mixins.py
+++ b/homeassistant/components/mqtt/mixins.py
@@ -215,7 +215,7 @@ MQTT_ENTITY_DEVICE_INFO_SCHEMA = vol.All(
             vol.Optional(CONF_SW_VERSION): cv.string,
             vol.Optional(CONF_VIA_DEVICE): cv.string,
             vol.Optional(CONF_SUGGESTED_AREA): cv.string,
-            vol.Optional(CONF_CONFIGURATION_URL): cv.url,
+            vol.Optional(CONF_CONFIGURATION_URL): cv.configuration_url,
         }
     ),
     validate_device_has_at_least_one_identifier,
diff --git a/homeassistant/helpers/config_validation.py b/homeassistant/helpers/config_validation.py
index 90aa499af4b..8d0ee78eca7 100644
--- a/homeassistant/helpers/config_validation.py
+++ b/homeassistant/helpers/config_validation.py
@@ -25,6 +25,7 @@ from uuid import UUID
 import voluptuous as vol
 import voluptuous_serialize
 
+from homeassistant.backports.enum import StrEnum
 from homeassistant.const import (
     ATTR_AREA_ID,
     ATTR_DEVICE_ID,
@@ -106,6 +107,22 @@ from . import script_variables as script_variables_helper, template as template_
 
 TIME_PERIOD_ERROR = "offset {} should be format 'HH:MM', 'HH:MM:SS' or 'HH:MM:SS.F'"
 
+
+class UrlProtocolSchema(StrEnum):
+    """Valid URL protocol schema values."""
+
+    HTTP = "http"
+    HTTPS = "https"
+    HOMEASSISTANT = "homeassistant"
+
+
+EXTERNAL_URL_PROTOCOL_SCHEMA_LIST = frozenset(
+    {UrlProtocolSchema.HTTP, UrlProtocolSchema.HTTPS}
+)
+CONFIGURATION_URL_PROTOCOL_SCHEMA_LIST = frozenset(
+    {UrlProtocolSchema.HOMEASSISTANT, UrlProtocolSchema.HTTP, UrlProtocolSchema.HTTPS}
+)
+
 # Home Assistant types
 byte = vol.All(vol.Coerce(int), vol.Range(min=0, max=255))
 small_float = vol.All(vol.Coerce(float), vol.Range(min=0, max=1))
@@ -728,16 +745,24 @@ def socket_timeout(value: Any | None) -> object:
 
 
 # pylint: disable=no-value-for-parameter
-def url(value: Any) -> str:
+def url(
+    value: Any,
+    _schema_list: frozenset[UrlProtocolSchema] = EXTERNAL_URL_PROTOCOL_SCHEMA_LIST,
+) -> str:
     """Validate an URL."""
     url_in = str(value)
 
-    if urlparse(url_in).scheme in ["http", "https"]:
+    if urlparse(url_in).scheme in _schema_list:
         return cast(str, vol.Schema(vol.Url())(url_in))
 
     raise vol.Invalid("invalid url")
 
 
+def configuration_url(value: Any) -> str:
+    """Validate an URL that allows the homeassistant schema."""
+    return url(value, CONFIGURATION_URL_PROTOCOL_SCHEMA_LIST)
+
+
 def url_no_path(value: Any) -> str:
     """Validate a url without a path."""
     url_in = url(value)
diff --git a/tests/helpers/test_config_validation.py b/tests/helpers/test_config_validation.py
index 5ea6df42349..b5c8cc1716e 100644
--- a/tests/helpers/test_config_validation.py
+++ b/tests/helpers/test_config_validation.py
@@ -127,6 +127,35 @@ def test_url() -> None:
         assert schema(value)
 
 
+def test_configuration_url() -> None:
+    """Test URL."""
+    schema = vol.Schema(cv.configuration_url)
+
+    for value in (
+        "invalid",
+        None,
+        100,
+        "htp://ha.io",
+        "http//ha.io",
+        "http://??,**",
+        "https://??,**",
+        "homeassistant://??,**",
+    ):
+        with pytest.raises(vol.MultipleInvalid):
+            schema(value)
+
+    for value in (
+        "http://localhost",
+        "https://localhost/test/index.html",
+        "http://home-assistant.io",
+        "http://home-assistant.io/test/",
+        "https://community.home-assistant.io/",
+        "homeassistant://api",
+        "homeassistant://api/hassio_ingress/XXXXXXX",
+    ):
+        assert schema(value)
+
+
 def test_url_no_path() -> None:
     """Test URL."""
     schema = vol.Schema(cv.url_no_path)