diff --git a/homeassistant/components/bring/__init__.py b/homeassistant/components/bring/__init__.py
index 7c300a0e013..e408001e458 100644
--- a/homeassistant/components/bring/__init__.py
+++ b/homeassistant/components/bring/__init__.py
@@ -39,23 +39,19 @@ async def async_setup_entry(hass: HomeAssistant, entry: ConfigEntry) -> bool:
         await bring.load_lists()
     except BringRequestException as e:
         raise ConfigEntryNotReady(
-            f"Timeout while connecting for email '{email}'"
-        ) from e
-    except BringAuthException as e:
-        _LOGGER.error(
-            "Authentication failed for '%s', check your email and password",
-            email,
-        )
-        raise ConfigEntryError(
-            f"Authentication failed for '{email}', check your email and password"
+            translation_domain=DOMAIN,
+            translation_key="setup_request_exception",
         ) from e
     except BringParseException as e:
-        _LOGGER.error(
-            "Failed to parse request '%s', check your email and password",
-            email,
-        )
         raise ConfigEntryNotReady(
-            "Failed to parse response request from server, try again later"
+            translation_domain=DOMAIN,
+            translation_key="setup_request_exception",
+        ) from e
+    except BringAuthException as e:
+        raise ConfigEntryError(
+            translation_domain=DOMAIN,
+            translation_key="setup_authentication_exception",
+            translation_placeholders={CONF_EMAIL: email},
         ) from e
 
     coordinator = BringDataUpdateCoordinator(hass, bring)
diff --git a/homeassistant/components/bring/strings.json b/homeassistant/components/bring/strings.json
index de3677bf5f1..6d61034bea8 100644
--- a/homeassistant/components/bring/strings.json
+++ b/homeassistant/components/bring/strings.json
@@ -16,5 +16,28 @@
     "abort": {
       "already_configured": "[%key:common::config_flow::abort::already_configured_service%]"
     }
+  },
+  "exceptions": {
+    "todo_save_item_failed": {
+      "message": "Failed to save item {name} to Bring! list"
+    },
+    "todo_update_item_failed": {
+      "message": "Failed to update item {name} to Bring! list"
+    },
+    "todo_rename_item_failed": {
+      "message": "Failed to rename item {name} to Bring! list"
+    },
+    "todo_delete_item_failed": {
+      "message": "Failed to delete {count} item(s) from Bring! list"
+    },
+    "setup_request_exception": {
+      "message": "Failed to connect to server, try again later"
+    },
+    "setup_parse_exception": {
+      "message": "Failed to parse server response, try again later"
+    },
+    "setup_authentication_exception": {
+      "message": "Authentication failed for {email}, check your email and password"
+    }
   }
 }
diff --git a/homeassistant/components/bring/todo.py b/homeassistant/components/bring/todo.py
index a1988e667b5..e631dc32951 100644
--- a/homeassistant/components/bring/todo.py
+++ b/homeassistant/components/bring/todo.py
@@ -112,7 +112,11 @@ class BringTodoListEntity(
                 str(uuid.uuid4()),
             )
         except BringRequestException as e:
-            raise HomeAssistantError("Unable to save todo item for bring") from e
+            raise HomeAssistantError(
+                translation_domain=DOMAIN,
+                translation_key="todo_save_item_failed",
+                translation_placeholders={"name": item.summary or ""},
+            ) from e
 
         await self.coordinator.async_refresh()
 
@@ -167,7 +171,11 @@ class BringTodoListEntity(
                     else BringItemOperation.COMPLETE,
                 )
             except BringRequestException as e:
-                raise HomeAssistantError("Unable to update todo item for bring") from e
+                raise HomeAssistantError(
+                    translation_domain=DOMAIN,
+                    translation_key="todo_update_item_failed",
+                    translation_placeholders={"name": item.summary or ""},
+                ) from e
         else:
             try:
                 await self.coordinator.bring.batch_update_list(
@@ -191,7 +199,11 @@ class BringTodoListEntity(
                 )
 
             except BringRequestException as e:
-                raise HomeAssistantError("Unable to replace todo item for bring") from e
+                raise HomeAssistantError(
+                    translation_domain=DOMAIN,
+                    translation_key="todo_rename_item_failed",
+                    translation_placeholders={"name": item.summary or ""},
+                ) from e
 
         await self.coordinator.async_refresh()
 
@@ -212,6 +224,10 @@ class BringTodoListEntity(
                 BringItemOperation.REMOVE,
             )
         except BringRequestException as e:
-            raise HomeAssistantError("Unable to delete todo item for bring") from e
+            raise HomeAssistantError(
+                translation_domain=DOMAIN,
+                translation_key="todo_delete_item_failed",
+                translation_placeholders={"count": str(len(uids))},
+            ) from e
 
         await self.coordinator.async_refresh()
diff --git a/tests/components/bring/test_init.py b/tests/components/bring/test_init.py
index 8604648d916..db402bdd6d1 100644
--- a/tests/components/bring/test_init.py
+++ b/tests/components/bring/test_init.py
@@ -8,10 +8,12 @@ from homeassistant.components.bring import (
     BringAuthException,
     BringParseException,
     BringRequestException,
+    async_setup_entry,
 )
 from homeassistant.components.bring.const import DOMAIN
 from homeassistant.config_entries import ConfigEntryState
 from homeassistant.core import HomeAssistant
+from homeassistant.exceptions import ConfigEntryError, ConfigEntryNotReady
 
 from tests.common import MockConfigEntry
 
@@ -62,3 +64,26 @@ async def test_init_failure(
     mock_bring_client.login.side_effect = exception
     await setup_integration(hass, bring_config_entry)
     assert bring_config_entry.state == status
+
+
+@pytest.mark.parametrize(
+    ("exception", "expected"),
+    [
+        (BringRequestException, ConfigEntryNotReady),
+        (BringAuthException, ConfigEntryError),
+        (BringParseException, ConfigEntryNotReady),
+    ],
+)
+async def test_init_exceptions(
+    hass: HomeAssistant,
+    mock_bring_client: AsyncMock,
+    exception: Exception,
+    expected: Exception,
+    bring_config_entry: MockConfigEntry | None,
+) -> None:
+    """Test an initialization error on integration load."""
+    bring_config_entry.add_to_hass(hass)
+    mock_bring_client.login.side_effect = exception
+
+    with pytest.raises(expected):
+        await async_setup_entry(hass, bring_config_entry)