diff --git a/homeassistant/helpers/entity_platform.py b/homeassistant/helpers/entity_platform.py
index 5f6d2349ec7..7a581dbd19e 100644
--- a/homeassistant/helpers/entity_platform.py
+++ b/homeassistant/helpers/entity_platform.py
@@ -1,6 +1,5 @@
 """Class to manage the entities for a single platform."""
 import asyncio
-from contextlib import suppress
 from contextvars import ContextVar
 from datetime import datetime, timedelta
 from logging import Logger
@@ -24,8 +23,6 @@ if TYPE_CHECKING:
 
 SLOW_SETUP_WARNING = 10
 SLOW_SETUP_MAX_WAIT = 60
-SLOW_ADD_ENTITIES_MAX_WAIT = 60
-
 PLATFORM_NOT_READY_RETRIES = 10
 DATA_ENTITY_PLATFORM = "entity_platform"
 PLATFORM_NOT_READY_BASE_WAIT_TIME = 30  # seconds
@@ -285,10 +282,8 @@ class EntityPlatform:
         device_registry = await hass.helpers.device_registry.async_get_registry()
         entity_registry = await hass.helpers.entity_registry.async_get_registry()
         tasks = [
-            asyncio.create_task(
-                self._async_add_entity(  # type: ignore
-                    entity, update_before_add, entity_registry, device_registry
-                )
+            self._async_add_entity(  # type: ignore
+                entity, update_before_add, entity_registry, device_registry
             )
             for entity in new_entities
         ]
@@ -297,24 +292,7 @@ class EntityPlatform:
         if not tasks:
             return
 
-        await asyncio.wait(tasks, timeout=SLOW_ADD_ENTITIES_MAX_WAIT)
-
-        for idx, entity in enumerate(new_entities):
-            task = tasks[idx]
-            if task.done():
-                await task
-                continue
-
-            self.logger.warning(
-                "Timed out adding entity %s for domain %s with platform %s after %ds.",
-                entity.entity_id,
-                self.domain,
-                self.platform_name,
-                SLOW_ADD_ENTITIES_MAX_WAIT,
-            )
-            task.cancel()
-            with suppress(asyncio.CancelledError):
-                await task
+        await asyncio.gather(*tasks)
 
         if self._async_unsub_polling is not None or not any(
             entity.should_poll for entity in self.entities.values()
diff --git a/tests/helpers/test_entity_platform.py b/tests/helpers/test_entity_platform.py
index 3de68dca4c2..5912eb42b03 100644
--- a/tests/helpers/test_entity_platform.py
+++ b/tests/helpers/test_entity_platform.py
@@ -931,39 +931,3 @@ async def test_invalid_entity_id(hass):
         await platform.async_add_entities([entity])
     assert entity.hass is None
     assert entity.platform is None
-
-
-class MockBlockingEntity(MockEntity):
-    """Class to mock an entity that will block adding entities."""
-
-    async def async_added_to_hass(self):
-        """Block for a long time."""
-        await asyncio.sleep(1000)
-
-
-async def test_setup_entry_with_entities_that_block_forever(hass, caplog):
-    """Test we cancel adding entities when we reach the timeout."""
-    registry = mock_registry(hass)
-
-    async def async_setup_entry(hass, config_entry, async_add_entities):
-        """Mock setup entry method."""
-        async_add_entities([MockBlockingEntity(name="test1", unique_id="unique")])
-        return True
-
-    platform = MockPlatform(async_setup_entry=async_setup_entry)
-    config_entry = MockConfigEntry(entry_id="super-mock-id")
-    mock_entity_platform = MockEntityPlatform(
-        hass, platform_name=config_entry.domain, platform=platform
-    )
-
-    with patch.object(entity_platform, "SLOW_ADD_ENTITIES_MAX_WAIT", 0.01):
-        assert await mock_entity_platform.async_setup_entry(config_entry)
-        await hass.async_block_till_done()
-    full_name = f"{mock_entity_platform.domain}.{config_entry.domain}"
-    assert full_name in hass.config.components
-    assert len(hass.states.async_entity_ids()) == 0
-    assert len(registry.entities) == 1
-    assert "Timed out adding entity" in caplog.text
-    assert "test_domain.test1" in caplog.text
-    assert "test_domain" in caplog.text
-    assert "test" in caplog.text