diff --git a/homeassistant/components/wemo/wemo_device.py b/homeassistant/components/wemo/wemo_device.py
index 9423d0b8d1c..1690d30e082 100644
--- a/homeassistant/components/wemo/wemo_device.py
+++ b/homeassistant/components/wemo/wemo_device.py
@@ -3,7 +3,7 @@ import asyncio
 from datetime import timedelta
 import logging
 
-from pywemo import WeMoDevice
+from pywemo import Insight, WeMoDevice
 from pywemo.exceptions import ActionException
 from pywemo.subscribe import EVENT_TYPE_LONG_PRESS
 
@@ -81,11 +81,26 @@ class DeviceCoordinator(DataUpdateCoordinator):
         else:
             self.async_set_updated_data(None)
 
+    @property
+    def should_poll(self) -> bool:
+        """Return True if polling is needed to update the state for the device.
+
+        The alternative, when this returns False, is to rely on the subscription
+        "push updates" to update the device state in Home Assistant.
+        """
+        if isinstance(self.wemo, Insight) and self.wemo.get_state() == 0:
+            # The WeMo Insight device does not send subscription updates for the
+            # insight_params values when the device is off. Polling is required in
+            # this case so the Sensor entities are properly populated.
+            return True
+
+        registry = self.hass.data[DOMAIN]["registry"]
+        return not (registry.is_subscribed(self.wemo) and self.last_update_success)
+
     async def _async_update_data(self) -> None:
         """Update WeMo state."""
         # No need to poll if the device will push updates.
-        registry = self.hass.data[DOMAIN]["registry"]
-        if registry.is_subscribed(self.wemo) and self.last_update_success:
+        if not self.should_poll:
             return
 
         # If an update is in progress, we don't do anything.
diff --git a/tests/components/wemo/test_wemo_device.py b/tests/components/wemo/test_wemo_device.py
index 6f3cc12a81a..e756e816a47 100644
--- a/tests/components/wemo/test_wemo_device.py
+++ b/tests/components/wemo/test_wemo_device.py
@@ -1,6 +1,7 @@
 """Tests for wemo_device.py."""
 import asyncio
-from unittest.mock import patch
+from datetime import timedelta
+from unittest.mock import call, patch
 
 import async_timeout
 import pytest
@@ -14,9 +15,12 @@ from homeassistant.core import callback
 from homeassistant.helpers import device_registry
 from homeassistant.helpers.update_coordinator import UpdateFailed
 from homeassistant.setup import async_setup_component
+from homeassistant.util.dt import utcnow
 
 from .conftest import MOCK_HOST
 
+from tests.common import async_fire_time_changed
+
 asyncio.set_event_loop_policy(runner.HassEventLoopPolicy(True))
 
 
@@ -148,3 +152,53 @@ async def test_async_update_data_subscribed(
     pywemo_device.get_state.reset_mock()
     await device._async_update_data()
     pywemo_device.get_state.assert_not_called()
+
+
+class TestInsight:
+    """Tests specific to the WeMo Insight device."""
+
+    @pytest.fixture
+    def pywemo_model(self):
+        """Pywemo Dimmer models use the light platform (WemoDimmer class)."""
+        return "Insight"
+
+    @pytest.fixture(name="pywemo_device")
+    def pywemo_device_fixture(self, pywemo_device):
+        """Fixture for WeMoDevice instances."""
+        pywemo_device.insight_params = {
+            "currentpower": 1.0,
+            "todaymw": 200000000.0,
+            "state": 0,
+            "onfor": 0,
+            "ontoday": 0,
+            "ontotal": 0,
+            "powerthreshold": 0,
+        }
+        yield pywemo_device
+
+    @pytest.mark.parametrize(
+        "subscribed,state,expected_calls",
+        [
+            (False, 0, [call(), call(True), call(), call()]),
+            (False, 1, [call(), call(True), call(), call()]),
+            (True, 0, [call(), call(True), call(), call()]),
+            (True, 1, [call(), call(), call()]),
+        ],
+    )
+    async def test_should_poll(
+        self,
+        hass,
+        subscribed,
+        state,
+        expected_calls,
+        wemo_entity,
+        pywemo_device,
+        pywemo_registry,
+    ):
+        """Validate the should_poll returns the correct value."""
+        pywemo_registry.is_subscribed.return_value = subscribed
+        pywemo_device.get_state.reset_mock()
+        pywemo_device.get_state.return_value = state
+        async_fire_time_changed(hass, utcnow() + timedelta(seconds=31))
+        await hass.async_block_till_done()
+        pywemo_device.get_state.assert_has_calls(expected_calls)