diff --git a/homeassistant/components/motion_blinds/cover.py b/homeassistant/components/motion_blinds/cover.py
index 7bac3a5fb20..23e7e3d834a 100644
--- a/homeassistant/components/motion_blinds/cover.py
+++ b/homeassistant/components/motion_blinds/cover.py
@@ -35,6 +35,7 @@ from .const import (
     SERVICE_SET_ABSOLUTE_POSITION,
     UPDATE_INTERVAL_MOVING,
 )
+from .gateway import device_name
 
 _LOGGER = logging.getLogger(__name__)
 
@@ -193,13 +194,12 @@ class MotionPositionDevice(CoordinatorEntity, CoverEntity):
         if blind.device_type in DEVICE_TYPES_WIFI:
             via_device = ()
             connections = {(dr.CONNECTION_NETWORK_MAC, blind.mac)}
-            name = blind.blind_type
         else:
             via_device = (DOMAIN, blind._gateway.mac)
             connections = {}
-            name = f"{blind.blind_type} {blind.mac[12:]}"
             sw_version = None
 
+        name = device_name(blind)
         self._attr_device_class = device_class
         self._attr_name = name
         self._attr_unique_id = blind.mac
@@ -422,7 +422,7 @@ class MotionTDBUDevice(MotionPositionDevice):
         super().__init__(coordinator, blind, device_class, sw_version)
         self._motor = motor
         self._motor_key = motor[0]
-        self._attr_name = f"{blind.blind_type} {blind.mac[12:]} {motor}"
+        self._attr_name = f"{device_name(blind)} {motor}"
         self._attr_unique_id = f"{blind.mac}-{motor}"
 
         if self._motor not in ["Bottom", "Top", "Combined"]:
diff --git a/homeassistant/components/motion_blinds/gateway.py b/homeassistant/components/motion_blinds/gateway.py
index 218da9f625c..96a85246666 100644
--- a/homeassistant/components/motion_blinds/gateway.py
+++ b/homeassistant/components/motion_blinds/gateway.py
@@ -3,7 +3,7 @@ import contextlib
 import logging
 import socket
 
-from motionblinds import AsyncMotionMulticast, MotionGateway
+from motionblinds import DEVICE_TYPES_WIFI, AsyncMotionMulticast, MotionGateway
 
 from homeassistant.components import network
 
@@ -12,6 +12,13 @@ from .const import DEFAULT_INTERFACE
 _LOGGER = logging.getLogger(__name__)
 
 
+def device_name(blind):
+    """Construct common name part of a device."""
+    if blind.device_type in DEVICE_TYPES_WIFI:
+        return blind.blind_type
+    return f"{blind.blind_type} {blind.mac[12:]}"
+
+
 class ConnectMotionGateway:
     """Class to async connect to a Motion Gateway."""
 
diff --git a/homeassistant/components/motion_blinds/sensor.py b/homeassistant/components/motion_blinds/sensor.py
index ebaed95bcbf..3a6f775092e 100644
--- a/homeassistant/components/motion_blinds/sensor.py
+++ b/homeassistant/components/motion_blinds/sensor.py
@@ -10,6 +10,7 @@ from homeassistant.helpers.entity_platform import AddEntitiesCallback
 from homeassistant.helpers.update_coordinator import CoordinatorEntity
 
 from .const import ATTR_AVAILABLE, DOMAIN, KEY_COORDINATOR, KEY_GATEWAY
+from .gateway import device_name
 
 ATTR_BATTERY_VOLTAGE = "battery_voltage"
 TYPE_BLIND = "blind"
@@ -54,14 +55,9 @@ class MotionBatterySensor(CoordinatorEntity, SensorEntity):
         """Initialize the Motion Battery Sensor."""
         super().__init__(coordinator)
 
-        if blind.device_type in DEVICE_TYPES_WIFI:
-            name = f"{blind.blind_type} battery"
-        else:
-            name = f"{blind.blind_type} {blind.mac[12:]} battery"
-
         self._blind = blind
         self._attr_device_info = DeviceInfo(identifiers={(DOMAIN, blind.mac)})
-        self._attr_name = name
+        self._attr_name = f"{device_name(blind)} battery"
         self._attr_unique_id = f"{blind.mac}-battery"
 
     @property
@@ -103,14 +99,9 @@ class MotionTDBUBatterySensor(MotionBatterySensor):
         """Initialize the Motion Battery Sensor."""
         super().__init__(coordinator, blind)
 
-        if blind.device_type in DEVICE_TYPES_WIFI:
-            name = f"{blind.blind_type} {motor} battery"
-        else:
-            name = f"{blind.blind_type} {blind.mac[12:]} {motor} battery"
-
         self._motor = motor
         self._attr_unique_id = f"{blind.mac}-{motor}-battery"
-        self._attr_name = name
+        self._attr_name = f"{device_name(blind)} {motor} battery"
 
     @property
     def native_value(self):
@@ -144,10 +135,8 @@ class MotionSignalStrengthSensor(CoordinatorEntity, SensorEntity):
 
         if device_type == TYPE_GATEWAY:
             name = "Motion gateway signal strength"
-        elif device.device_type in DEVICE_TYPES_WIFI:
-            name = f"{device.blind_type} signal strength"
         else:
-            name = f"{device.blind_type} {device.mac[12:]} signal strength"
+            name = f"{device_name(device)} signal strength"
 
         self._device = device
         self._device_type = device_type
diff --git a/tests/components/motion_blinds/test_gateway.py b/tests/components/motion_blinds/test_gateway.py
new file mode 100644
index 00000000000..66f42c3c444
--- /dev/null
+++ b/tests/components/motion_blinds/test_gateway.py
@@ -0,0 +1,19 @@
+"""Test the Motion Blinds config flow."""
+from unittest.mock import Mock
+
+from motionblinds import DEVICE_TYPES_WIFI, BlindType
+
+from homeassistant.components.motion_blinds.gateway import device_name
+
+TEST_BLIND_MAC = "abcdefghujkl0001"
+
+
+async def test_device_name(hass):
+    """test_device_name."""
+    blind = Mock()
+    blind.blind_type = BlindType.RollerBlind.name
+    blind.mac = TEST_BLIND_MAC
+    assert device_name(blind) == "RollerBlind 0001"
+
+    blind.device_type = DEVICE_TYPES_WIFI[0]
+    assert device_name(blind) == "RollerBlind"