diff --git a/homeassistant/components/pi_hole/sensor.py b/homeassistant/components/pi_hole/sensor.py
index 503883e9326..4cf5133e700 100644
--- a/homeassistant/components/pi_hole/sensor.py
+++ b/homeassistant/components/pi_hole/sensor.py
@@ -18,7 +18,6 @@ SENSOR_TYPES: tuple[SensorEntityDescription, ...] = (
     SensorEntityDescription(
         key="ads_blocked_today",
         translation_key="ads_blocked_today",
-        native_unit_of_measurement="ads",
     ),
     SensorEntityDescription(
         key="ads_percentage_today",
@@ -28,38 +27,20 @@ SENSOR_TYPES: tuple[SensorEntityDescription, ...] = (
     SensorEntityDescription(
         key="clients_ever_seen",
         translation_key="clients_ever_seen",
-        native_unit_of_measurement="clients",
     ),
     SensorEntityDescription(
-        key="dns_queries_today",
-        translation_key="dns_queries_today",
-        native_unit_of_measurement="queries",
+        key="dns_queries_today", translation_key="dns_queries_today"
     ),
     SensorEntityDescription(
         key="domains_being_blocked",
         translation_key="domains_being_blocked",
-        native_unit_of_measurement="domains",
     ),
+    SensorEntityDescription(key="queries_cached", translation_key="queries_cached"),
     SensorEntityDescription(
-        key="queries_cached",
-        translation_key="queries_cached",
-        native_unit_of_measurement="queries",
-    ),
-    SensorEntityDescription(
-        key="queries_forwarded",
-        translation_key="queries_forwarded",
-        native_unit_of_measurement="queries",
-    ),
-    SensorEntityDescription(
-        key="unique_clients",
-        translation_key="unique_clients",
-        native_unit_of_measurement="clients",
-    ),
-    SensorEntityDescription(
-        key="unique_domains",
-        translation_key="unique_domains",
-        native_unit_of_measurement="domains",
+        key="queries_forwarded", translation_key="queries_forwarded"
     ),
+    SensorEntityDescription(key="unique_clients", translation_key="unique_clients"),
+    SensorEntityDescription(key="unique_domains", translation_key="unique_domains"),
 )
 
 
diff --git a/homeassistant/components/pi_hole/strings.json b/homeassistant/components/pi_hole/strings.json
index b76b61f1903..9e1d5948a09 100644
--- a/homeassistant/components/pi_hole/strings.json
+++ b/homeassistant/components/pi_hole/strings.json
@@ -41,31 +41,39 @@
     },
     "sensor": {
       "ads_blocked_today": {
-        "name": "Ads blocked today"
+        "name": "Ads blocked today",
+        "unit_of_measurement": "ads"
       },
       "ads_percentage_today": {
         "name": "Ads percentage blocked today"
       },
       "clients_ever_seen": {
-        "name": "Seen clients"
+        "name": "Seen clients",
+        "unit_of_measurement": "clients"
       },
       "dns_queries_today": {
-        "name": "DNS queries today"
+        "name": "DNS queries today",
+        "unit_of_measurement": "queries"
       },
       "domains_being_blocked": {
-        "name": "Domains blocked"
+        "name": "Domains blocked",
+        "unit_of_measurement": "domains"
       },
       "queries_cached": {
-        "name": "DNS queries cached"
+        "name": "DNS queries cached",
+        "unit_of_measurement": "[%key:component::pi_hole::entity::sensor::dns_queries_today::unit_of_measurement%]"
       },
       "queries_forwarded": {
-        "name": "DNS queries forwarded"
+        "name": "DNS queries forwarded",
+        "unit_of_measurement": "[%key:component::pi_hole::entity::sensor::dns_queries_today::unit_of_measurement%]"
       },
       "unique_clients": {
-        "name": "DNS unique clients"
+        "name": "DNS unique clients",
+        "unit_of_measurement": "[%key:component::pi_hole::entity::sensor::clients_ever_seen::unit_of_measurement%]"
       },
       "unique_domains": {
-        "name": "DNS unique domains"
+        "name": "DNS unique domains",
+        "unit_of_measurement": "[%key:component::pi_hole::entity::sensor::domains_being_blocked::unit_of_measurement%]"
       }
     },
     "update": {