diff --git a/homeassistant/components/google_travel_time/config_flow.py b/homeassistant/components/google_travel_time/config_flow.py
index 5c66220af02..899ce804796 100644
--- a/homeassistant/components/google_travel_time/config_flow.py
+++ b/homeassistant/components/google_travel_time/config_flow.py
@@ -122,29 +122,27 @@ class ConfigFlow(config_entries.ConfigFlow, domain=DOMAIN):
     async def async_step_user(self, user_input=None):
         """Handle the initial step."""
         errors = {}
-        if user_input is not None:
-            if await self.hass.async_add_executor_job(
-                is_valid_config_entry,
-                self.hass,
-                _LOGGER,
-                user_input[CONF_API_KEY],
-                user_input[CONF_ORIGIN],
-                user_input[CONF_DESTINATION],
-            ):
-                await self.async_set_unique_id(
-                    slugify(
-                        f"{DOMAIN}_{user_input[CONF_ORIGIN]}_{user_input[CONF_DESTINATION]}"
-                    )
+        user_input = user_input or {}
+        if user_input:
+            await self.async_set_unique_id(
+                slugify(
+                    f"{DOMAIN}_{user_input[CONF_ORIGIN]}_{user_input[CONF_DESTINATION]}"
                 )
-                self._abort_if_unique_id_configured()
+            )
+            self._abort_if_unique_id_configured()
+            if (
+                self.source == config_entries.SOURCE_IMPORT
+                or await self.hass.async_add_executor_job(
+                    is_valid_config_entry,
+                    self.hass,
+                    _LOGGER,
+                    user_input[CONF_API_KEY],
+                    user_input[CONF_ORIGIN],
+                    user_input[CONF_DESTINATION],
+                )
+            ):
                 return self.async_create_entry(
-                    title=user_input.get(
-                        CONF_NAME,
-                        (
-                            f"{DEFAULT_NAME}: {user_input[CONF_ORIGIN]} -> "
-                            f"{user_input[CONF_DESTINATION]}"
-                        ),
-                    ),
+                    title=user_input.get(CONF_NAME, DEFAULT_NAME),
                     data=user_input,
                 )
 
@@ -155,6 +153,9 @@ class ConfigFlow(config_entries.ConfigFlow, domain=DOMAIN):
             step_id="user",
             data_schema=vol.Schema(
                 {
+                    vol.Required(
+                        CONF_NAME, default=user_input.get(CONF_NAME, DEFAULT_NAME)
+                    ): cv.string,
                     vol.Required(CONF_API_KEY): cv.string,
                     vol.Required(CONF_DESTINATION): cv.string,
                     vol.Required(CONF_ORIGIN): cv.string,
diff --git a/homeassistant/components/google_travel_time/sensor.py b/homeassistant/components/google_travel_time/sensor.py
index e4a6ec7533f..7256697fe03 100644
--- a/homeassistant/components/google_travel_time/sensor.py
+++ b/homeassistant/components/google_travel_time/sensor.py
@@ -40,7 +40,6 @@ from .const import (
     CONF_TRANSIT_ROUTING_PREFERENCE,
     CONF_TRAVEL_MODE,
     CONF_UNITS,
-    DEFAULT_NAME,
     DOMAIN,
     TRACKABLE_DOMAINS,
     TRANSIT_PREFS,
@@ -100,11 +99,9 @@ async def async_setup_entry(
     async_add_entities: Callable[[list[SensorEntity], bool], None],
 ) -> None:
     """Set up a Google travel time sensor entry."""
-    name = None
     if not config_entry.options:
         new_data = config_entry.data.copy()
         options = new_data.pop(CONF_OPTIONS, {})
-        name = new_data.pop(CONF_NAME, None)
 
         if CONF_UNITS not in options:
             options[CONF_UNITS] = hass.config.units.name
@@ -129,7 +126,7 @@ async def async_setup_entry(
     api_key = config_entry.data[CONF_API_KEY]
     origin = config_entry.data[CONF_ORIGIN]
     destination = config_entry.data[CONF_DESTINATION]
-    name = name or f"{DEFAULT_NAME}: {origin} -> {destination}"
+    name = config_entry.data[CONF_NAME]
 
     if not await hass.async_add_executor_job(
         is_valid_config_entry, hass, _LOGGER, api_key, origin, destination
diff --git a/homeassistant/components/google_travel_time/strings.json b/homeassistant/components/google_travel_time/strings.json
index 8dcc8f2fa1b..769c9a4dac7 100644
--- a/homeassistant/components/google_travel_time/strings.json
+++ b/homeassistant/components/google_travel_time/strings.json
@@ -5,6 +5,7 @@
       "user": {
         "description": "When specifying the origin and destination, you can supply one or more locations separated by the pipe character, in the form of an address, latitude/longitude coordinates, or a Google place ID. When specifying the location using a Google place ID, the ID must be prefixed with `place_id:`.",
         "data": {
+          "name": "[%key:common::config_flow::data::name%]",
           "api_key": "[%key:common::config_flow::data::api_key%]",
           "origin": "Origin",
           "destination": "Destination"
diff --git a/tests/components/google_travel_time/test_config_flow.py b/tests/components/google_travel_time/test_config_flow.py
index 64dc77903ff..a0767246087 100644
--- a/tests/components/google_travel_time/test_config_flow.py
+++ b/tests/components/google_travel_time/test_config_flow.py
@@ -47,8 +47,9 @@ async def test_minimum_fields(hass, validate_config_entry, bypass_setup):
     )
 
     assert result2["type"] == data_entry_flow.RESULT_TYPE_CREATE_ENTRY
-    assert result2["title"] == f"{DEFAULT_NAME}: location1 -> location2"
+    assert result2["title"] == DEFAULT_NAME
     assert result2["data"] == {
+        CONF_NAME: DEFAULT_NAME,
         CONF_API_KEY: "api_key",
         CONF_ORIGIN: "location1",
         CONF_DESTINATION: "location2",
@@ -281,6 +282,7 @@ async def test_import_flow(hass, validate_config_entry, bypass_update):
 
     entry = hass.config_entries.async_entries(DOMAIN)[0]
     assert entry.data == {
+        CONF_NAME: "test_name",
         CONF_API_KEY: "api_key",
         CONF_ORIGIN: "location1",
         CONF_DESTINATION: "location2",