diff --git a/homeassistant/components/uptimerobot/const.py b/homeassistant/components/uptimerobot/const.py
index ee9832a040a..7f3655b75cf 100644
--- a/homeassistant/components/uptimerobot/const.py
+++ b/homeassistant/components/uptimerobot/const.py
@@ -7,7 +7,8 @@ from typing import Final
 
 LOGGER: Logger = getLogger(__package__)
 
-COORDINATOR_UPDATE_INTERVAL: timedelta = timedelta(seconds=60)
+# The free plan is limited to 10 requests/minute
+COORDINATOR_UPDATE_INTERVAL: timedelta = timedelta(seconds=10)
 
 DOMAIN: Final = "uptimerobot"
 PLATFORMS: Final = ["binary_sensor"]