diff --git a/homeassistant/components/twinkly/light.py b/homeassistant/components/twinkly/light.py
index b3fa97ea247..453ba900706 100644
--- a/homeassistant/components/twinkly/light.py
+++ b/homeassistant/components/twinkly/light.py
@@ -64,6 +64,8 @@ async def async_setup_entry(
 class TwinklyLight(LightEntity):
     """Implementation of the light for the Twinkly service."""
 
+    _attr_has_entity_name = True
+    _attr_name = None
     _attr_icon = "mdi:string-lights"
 
     def __init__(
@@ -92,7 +94,7 @@ class TwinklyLight(LightEntity):
         # Those are saved in the config entry in order to have meaningful values even
         # if the device is currently offline.
         # They are expected to be updated using the device_info.
-        self._name = conf.data[CONF_NAME]
+        self._name = conf.data[CONF_NAME] or "Twinkly light"
         self._model = conf.data[CONF_MODEL]
 
         self._client = client
@@ -106,11 +108,6 @@ class TwinklyLight(LightEntity):
         # We guess that most devices are "new" and support effects
         self._attr_supported_features = LightEntityFeature.EFFECT
 
-    @property
-    def name(self) -> str:
-        """Name of the device."""
-        return self._name if self._name else "Twinkly light"
-
     @property
     def device_info(self) -> DeviceInfo | None:
         """Get device specific attributes."""
@@ -118,7 +115,7 @@ class TwinklyLight(LightEntity):
             identifiers={(DOMAIN, self._attr_unique_id)},
             manufacturer="LEDWORKS",
             model=self._model,
-            name=self.name,
+            name=self._name,
             sw_version=self._software_version,
         )
 
@@ -271,6 +268,15 @@ class TwinklyLight(LightEntity):
                     },
                 )
 
+                device_registry = dr.async_get(self.hass)
+                device_entry = device_registry.async_get_device(
+                    {(DOMAIN, self._attr_unique_id)}
+                )
+                if device_entry:
+                    device_registry.async_update_device(
+                        device_entry.id, name=self._name, model=self._model
+                    )
+
             if LightEntityFeature.EFFECT & self.supported_features:
                 await self.async_update_movies()
                 await self.async_update_current_movie()
diff --git a/tests/components/twinkly/test_light.py b/tests/components/twinkly/test_light.py
index e3b8b499c8e..452467bb160 100644
--- a/tests/components/twinkly/test_light.py
+++ b/tests/components/twinkly/test_light.py
@@ -1,8 +1,11 @@
 """Tests for the integration of a twinly device."""
 from __future__ import annotations
 
+from datetime import timedelta
 from unittest.mock import patch
 
+from freezegun.api import FrozenDateTimeFactory
+
 from homeassistant.components.light import ATTR_BRIGHTNESS, LightEntityFeature
 from homeassistant.components.twinkly.const import DOMAIN as TWINKLY_DOMAIN
 from homeassistant.const import CONF_HOST, CONF_ID, CONF_MODEL, CONF_NAME
@@ -13,7 +16,7 @@ from homeassistant.helpers.entity_registry import RegistryEntry
 
 from . import TEST_MODEL, TEST_NAME, TEST_NAME_ORIGINAL, ClientMock
 
-from tests.common import MockConfigEntry
+from tests.common import MockConfigEntry, async_fire_time_changed
 
 
 async def test_initial_state(hass: HomeAssistant) -> None:
@@ -29,7 +32,6 @@ async def test_initial_state(hass: HomeAssistant) -> None:
     assert state.attributes["friendly_name"] == TEST_NAME
     assert state.attributes["icon"] == "mdi:string-lights"
 
-    assert entity.original_name == TEST_NAME
     assert entity.original_icon == "mdi:string-lights"
 
     assert device.name == TEST_NAME
@@ -283,7 +285,11 @@ async def test_turn_off(hass: HomeAssistant) -> None:
     assert state.state == "off"
 
 
-async def test_update_name(hass: HomeAssistant) -> None:
+async def test_update_name(
+    hass: HomeAssistant,
+    device_registry: dr.DeviceRegistry,
+    freezer: FrozenDateTimeFactory,
+) -> None:
     """Validate device's name update behavior.
 
     Validate that if device name is changed from the Twinkly app,
@@ -293,14 +299,14 @@ async def test_update_name(hass: HomeAssistant) -> None:
     entity, _, client, config_entry = await _create_entries(hass)
 
     client.change_name("new_device_name")
-    await hass.services.async_call(
-        "light", "turn_off", service_data={"entity_id": entity.entity_id}, blocking=True
-    )  # We call turn_off which will automatically cause an async_update
+    freezer.tick(timedelta(seconds=30))
+    async_fire_time_changed(hass)
+    await hass.async_block_till_done()
 
-    state = hass.states.get(entity.entity_id)
+    dev_entry = device_registry.async_get_device({(TWINKLY_DOMAIN, client.id)})
 
+    assert dev_entry.name == "new_device_name"
     assert config_entry.data[CONF_NAME] == "new_device_name"
-    assert state.attributes["friendly_name"] == "new_device_name"
 
 
 async def test_unload(hass: HomeAssistant) -> None: